SERVICES PERFORMED
Website
Brand Strategy
Logo Refresh
Visual Identity
Illustration
Content Creation
The DMT Force
When Sebastian presented to me The DMT Force, it was a successful community project, centered around sharing transformative breathwork practices called Conscious Breathing (breathwork and live music outdoors in nature) and Conscious Nightlife (larger sober nightlife events fueled by breathwork, yoga, and live music). He needed to reach a wider audience and build a solid website to host his events. Sebastian needed help building his brand positioning, understanding exactly who he was and what he was about as the face of the brand, and to have a visual identity that reflected that understanding. The work cemented Sebastian into the Houston community, propelling him towards organizing large scale conferences and events.
You can visit the website here: www.thedmtforce.com
1. Logo Update
To integrate the new brand, the logo would have to change. The fireball was given a clearly delineated outline, taking it from its undefined blurriness into a bold, graphic planet. The central DMT was written in the brand font Kedem and the script letters were brought down to align with the central DMT. The script letters' tips and ligaments were carefully adjusted for the most lyrical spacing and the drop shadow was removed.
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2. Strategy & Positioning
The process of crystallizing a narrative that highlighted the passion that created the project was simple (but not easy). The reality of our dramatically changing world is is what has allowed space in our contemporary society for projects like The DMT Force to exist and flourish. The pandemic catalyzed an internal collapse and an ever increasing number of people are looking for answers to their existential questions. The DMT Force positions itself as a guide, helping its community find their purpose, build resilience, and navigate contemporary stress with ease. With a culture based on self-awareness, self-acceptance, non-judgment, and unconditional love, The DMT Force can hold space for both individual and collective transformation.
Purpose & Tagline
Vision
Mission
Values
6. Collateral Design
We created several additional designs including wrist band designs for events, a billboard, and business card designs
3. Custom Graphics
Inspired by sacred geometry, we customized a vast library of illustrations that could be used in a wide variety of ways across marketing channels.
4. Internal Organization
Brand Guidelines are an essential part to any branding project. In this image are a few pages from the document which covered brand strategy & positioning, color, typogarphy, illustrations, & print assets.
5. Website
We created a website that showcased the brand, allowed for the client to fully customize it on his own, and with a booking functionality that has allowed hundreds of people to purchase tickets for his events.
