The Art of Momentum: Slow is smooth. Smooth is fast.
- Flore Thevoux
- Jun 14
- 3 min read
Dear Reader,
I missed our full Strawberry moon article this Wednesday. My ideas weren't strong enough to share with you so I gave myself the time to clarify and refine my concepts.
It’s tense out here (reporting live from downtown Houston, Texas). People are preparing. Protests will be happening all over the city tomorrow.
I’m sharing this piece to encourage you to do what’s within your control and to reach for something greater.
This is “working on ourselves” mode before we can help others.
Commercializing something is easy. But it requires a very different mindset to sustain it — especially long enough to make a living from it.
Let’s explore…
The Art of Momentum
Anyone can have a great idea.
Now that LLMs are mainstream, moreso than ever.
If knowledge alone was the key to wealth, then anyone with a laptop and access to the internet would be rich by now.
The great marketing ploy of AI companies is “democratizing access to creativity”— to art, music, writing. No matter how many ways they try to sell it, creativity without the struggle or commitment leads to absolutely nothing.
1 in every 15 people in the United States has a net worth of over $1 million USD according to UBS’ 2024 global wealth report.
I've heard many success stories the past few months of entrepreneurs saying 2025 is the most prolific year of their lives. Their businesses are kicking off and they’re making more in a month than they used to make in an entire year.
The barrier to building wealth isn’t knowledge. It’s momentum.
Dare to Dream
I’m running the risk of sounding like every self-help book you’ve ever read here but stay with me.
Dreaming big is the key.
A clear, compelling vision creates tension between where you are and where you want to be. That tension creates movement.
Growth is uncomfortable. Sustained growth is even more so.
You will question yourself. You will question your decisions. But if you stay in directed motion long enough, you’ll find yourself closer to where you want to be than you were before.
Money Loves Speed
Some habits and thinking patterns are so deeply entrenched, it’s like trying to pull yourself out of quicksand.
The slower you go, the more room you leave for self-doubt and rumination.
When building your business, there will 100% be moments of fear, of dread, of “am I making a massive f**king mistake?”. The fear won’t go away, but momentum will make it easier for you to outrun it.
So… how do you keep it alive?
You don’t do it alone.
You build a team that believes in your vision. You create an architecture of support that helps you stay accountable and in motion.
Find the people who are in your corner and will cheer you on at every step of the process.
The knowledge acquisition phase has to end. You cannot learn, build, and implement everything yourself. It’s an unsustainable time and energy drain. By the time you’ll be ready to hit the market, the opportunities will have moved to quicker actors.
Slow is smooth. Smooth is fast.
Learn the difference between moving frantically and in an organized fashion. Get a solid understanding of the systems you’re working with first and speed will be easier to maintain later.
Systems keep your momentum going beyond the people you bring on. Once your workflows are locked in, decisions will be easier to make, you’ll have more capacity, and you’ll actually start enjoying your work again.
Great work is never finished, only abandoned.
Tinkering endlessly your project feels safe and comfortable. Trust me, I know.
That’s where we have control. But at a certain point, staying in the endless cycle of refinement becomes about avoiding doing hard work of getting yourself in front of others, making connections, learning what the market actually wants and needs and supplying the demand.
The more time you take to build something, the greater the risk of losing the momentum to push it out of your nest and into the world.
So, if you need some extra encouragement:
Build the thing… in public
Launch the offer
Start the newsletter
Post it.
Yours,
Flore Thevoux
