Nature Seeks Resonance: refine your brand's signal

Illustration by Flore Thevoux

You emit culture. This culture is defined by your daily actions. You become a culture bearer when you take a conscious step in defining those actions. These steps become a signal you emit to others. How they receive and perceive this signal is your brand.

This signal you emit is the culmination of the millions of decisions you have made to be who you are right now. It’s how you define yourself, your story, and your aspirations for this life. It’s your identity, an intricate work of art you are crafting daily with the thoughts, attitudes, and mindsets you choose to entertain within your vessel.

Your brand is your vibes. It’s your lifestyle, your philosophy and frame of mind.

Your brand is a constantly shifting masterpiece anchored in the reality of You, your Self (with a capital S). It’s how you connect with the world. It’s the electrical socket through which runs the current of the Universe.

Each moment, you have an opportunity to redefine yourself.

It’s easy to forget this, to get lost the stories of what our lives are meant to be.

I believe people get put off by “branding” because the very act of it implies a certain stagnancy. “How can this way of portraying myself be true to who I am if “I” am always changing?” Identity is a fluid thing, and the more you work to pin it down, the more elusive it becomes. Yes, the way we express ourselves is constantly evolving, but there is a core that remains constant.

How you do what you do and who you are as you do it could change… but your “why” won’t.

Each of us has a specific reason for being here. When you do the work to get clear on the larger picture, your brand will effortlessly flow out of it.

Branding is a massive emotional, time, and energetic investment. Through it, we are tapping into the deeper symbolic resonance of the work that you are doing, clarifying and solidifying your signal. Nature seeks resonance. This work is how you get the right people and opportunities find you, organically.

If you are experiencing massive fluctuations in how you perceive yourself and your life, it makes no sense to embark on that journey. However, if you are able to tap into the longevity and wider vision of what you are doing, putting in the effort to really solidify your expression and how you are showing up for your people will prove its value to you exponentially.

Really, this is just a stepping stone, to get to somewhere fresh and new.

Somewhere it might have taken you five times as long to get to on your own.

Who knows… this article might be the extra push you needed to take the first step in a direction you’ve been contemplating for some time… or not.

Either way, I am here for you, cheering you on from my mountain top.

If you’re curious, book a discovery call with me and we can chat and see what the best path is for you.

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