We developed a speculative brand and pitch deck for a fictional startup called Pizzeria Les Moines (“The Monks’ Pizzeria”) as a creative exercise to push the boundaries of identity design and experiential branding.

​

The concept combined a monastery, a pizza restaurant, and a live music venue set in the heart of Toulouse, France. Picture monks in rocker robes, a concert hall echoing with techno, silent meditation rooms for decompression, and a massive church bell rung when your order was ready. We designed a full visual identity, including a hand-carved logo of a third-eye monk blissfully inhaling a slice. The project is so unexpected and original that it has landed us many opportunities since its development.