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Duende: The Secret Power of the Soul
Have you ever felt chills during a performance, like the artist is speaking directly to your soul? That’s duende.


You don't need branding to be successful pt. 2
A business succeeds because it has been able to generate a reputation of value within the marketplace. It produces products and or...


The fear of being seen
"One of the greatest soul injuries of our time is that we live in a system where we are constantly being extracted and extracting from."...


Nature Seeks Resonance: refine your brand's signal
Illustration by Flore Thevoux You emit culture. This culture is defined by your daily actions. You become a culture bearer when you take...


Intentional Cultures build Legacy: a brand strategy perspective
I had a client come to me the other day, saying he wants a legacy brand. He wants his brand to outlive him, to be something that’s...


Would you tattoo your logo? 3 easy ways to evaluate the quality of your brand's art.
How good is your logo? Every detail counts when constructing a brand identity, and the more aware you are of them, the more memorable the...


Branding a Country: Leadership is Everything
Just as businesses and individuals have brands, so do countries. Imagine this: In some parallel reality, you are the leader of an...


Natural Disasters, Design, AI & Relationships
An unexpected outcome of natural disasters are the bonding experiences that they provide within community.



A collection of writings expanding the nuances of branding, business, philosophy, and creative thinking.
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