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Know Your Worth
To know your worth is how you protect the resources you have available as a limited being. A thousand people can tell you how worthy you are


Duende: The Secret Power of the Soul
Have you ever felt chills during a performance, like the artist is speaking directly to your soul? That’s duende.


You don't need branding to be successful pt. 2
A business succeeds because it has been able to generate a reputation of value within the marketplace. It produces products and or...


The fear of being seen
"One of the greatest soul injuries of our time is that we live in a system where we are constantly being extracted and extracting from."...


Spirituality in the Workplace
"Woman meditating in an office cubicle" - Illustrated by Flore Thevoux. For decades, the pioneers of the consciousness and spiritual...


Code of Honor: The ethics of engaging
Business closely resembles contact sports. Hand to hand, who can stay their ground? The value you provide is determined by your belief in...


What to look for when hiring an agency or independent consultant
First of all, congratulations. It takes quite a bit of courage, faith and persistent work to get to this point. Realizing you need help,...


Nature Seeks Resonance: refine your brand's signal
Illustration by Flore Thevoux You emit culture. This culture is defined by your daily actions. You become a culture bearer when you take...


Intentional Cultures build Legacy: a brand strategy perspective
I had a client come to me the other day, saying he wants a legacy brand. He wants his brand to outlive him, to be something that’s...


Would you tattoo your logo? 3 easy ways to evaluate the quality of your brand's art.
How good is your logo? Every detail counts when constructing a brand identity, and the more aware you are of them, the more memorable the...


Branding a Country: Leadership is Everything
Just as businesses and individuals have brands, so do countries. Imagine this: In some parallel reality, you are the leader of an...


The Unexpected Benefits of Great Design
Sometime last year, I came across a discipline known as BioGeometry and it completely blew my mind open in terms of what was possible...


You don’t need branding to be successful.
Branding can best be defined as relationship management. While marketing focuses on reaching out to new people, branding strengthens the


Who are you?
Branding — i.e. the visual & verbal expression of a business — acts as a beacon . The quality of this expression will attract people who...


Natural Disasters, Design, AI & Relationships
An unexpected outcome of natural disasters are the bonding experiences that they provide within community.


The Alchemical Fire of Public Perception
Sharing yourself can be especially difficult, especially when your offering is something that has been incubating with you for many years



A collection of writings expanding the nuances of branding, business, philosophy, and creative thinking.
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