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Insights
You don't need branding to be successful pt. 2
A business succeeds because it has been able to generate a reputation of value within the marketplace. It produces products and or...
2 min read
Intentional Cultures build Legacy: a brand strategy perspective
I had a client come to me the other day, saying he wants a legacy brand. He wants his brand to outlive him, to be something that’s...
3 min read
Branding a Country: Leadership is Everything
Just as businesses and individuals have brands, so do countries. Imagine this: In some parallel reality, you are the leader of an...
2 min read
The Unexpected Benefits of Great Design
Sometime last year, I came across a discipline known as BioGeometry and it completely blew my mind open in terms of what was possible...
3 min read
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