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Insights


Business as Self-Actualization: Limitations force creative solutions
The measure of our growth is directly proportionate to the parameters we choose to either accept or challenge. Business is a mechanism for testing, integrating, and expressing our values, beliefs, and identities. Entrepreneurship — or any role that demands significant responsibility — is a modern path to self-actualization.
3 min read


What is Branding? Everything you need to know.
Running a business is really difficult. It’s even more trying when you’re constantly second guessing how people are perceiving you. A well-defined brand can give you the confidence you need to keep showing up and delivering great value to the marketplace.
4 min read


How to get people emotionally invested in your work
Emotional investment doesn't always rake in the cash… but if gaged appropriately, it can be leveraged for some really incredible results.
3 min read


Know Your Worth
To know your worth is how you protect the resources you have available as a limited being. A thousand people can tell you how worthy you are
3 min read


Duende: The Secret Power of the Soul
Have you ever felt chills during a performance, like the artist is speaking directly to your soul? That’s duende.
2 min read


You don't need branding to be successful pt. 2
A business succeeds because it has been able to generate a reputation of value within the marketplace. It produces products and or...
2 min read


The fear of being seen
"One of the greatest soul injuries of our time is that we live in a system where we are constantly being extracted and extracting from."...
2 min read


Spirituality in the Workplace
"Woman meditating in an office cubicle" - Illustrated by Flore Thevoux. For decades, the pioneers of the consciousness and spiritual...
3 min read


Code of Honor: The ethics of engaging
Business closely resembles contact sports. Hand to hand, who can stay their ground? The value you provide is determined by your belief in...
3 min read


What to look for when hiring an agency or independent consultant
First of all, congratulations. It takes quite a bit of courage, faith and persistent work to get to this point. Realizing you need help,...
3 min read


Nature Seeks Resonance: refine your brand's signal
Illustration by Flore Thevoux You emit culture. This culture is defined by your daily actions. You become a culture bearer when you take...
2 min read


Intentional Cultures build Legacy: a brand strategy perspective
I had a client come to me the other day, saying he wants a legacy brand. He wants his brand to outlive him, to be something that’s...
3 min read


Would you tattoo your logo? 3 easy ways to evaluate the quality of your brand's art.
How good is your logo? Every detail counts when constructing a brand identity, and the more aware you are of them, the more memorable the...
3 min read


Branding a Country: Leadership is Everything
Just as businesses and individuals have brands, so do countries. Imagine this: In some parallel reality, you are the leader of an...
2 min read


The Unexpected Benefits of Great Design
Sometime last year, I came across a discipline known as BioGeometry and it completely blew my mind open in terms of what was possible...
3 min read


You don’t need branding to be successful.
Branding can best be defined as relationship management. While marketing focuses on reaching out to new people, branding strengthens the
2 min read


Branding as Connection: Style is just the beginning.
by Flore Thevoux Branding — i.e. the visual & verbal expression of a business — acts as a beacon . The quality of this expression will...
2 min read


Natural Disasters, Design, AI & Relationships
An unexpected outcome of natural disasters are the bonding experiences that they provide within community.
2 min read
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